This blog usually discusses construction marketing, but today we are going to do things a little differently by bringing in another marketing master to collaborate with. Yep, my good friend owns a tree service in Nashville, TN, which has a competitive market due to it’s large (and growing) population. Because of this, my friend learned all about local marketing and agreed to share some of the things that have brought him the most success, rather more customers and sales.
So in this piece of content today, I wanted to share some of the tips that my good ole tree expert friend shared with me.
Tip #1: Local Listings
If you haven’t heard, local listings account for about 80% of search, meaning if you don’t have a listing then you more than likely aren’t receiving the exposure you otherwise could.
The local listings appear under the ad section and above the organic search results, and conveniently display a business’ name, address, phone number, reviews from previous customers, and where they are located in comparison to the searcher’s location.
You have to remember that people move quickly these days and are impatient enough to leave a website or avoid it altogether if it doesn’t provide them with what they are looking for while evoking trust.
To start your local listings you need to create a business listing in Google, followed by adding the exact same information on other similar directories like Yelp, Foursquare, WhitePages, Manta, YellowPages, HotFrog, and many many more. Just do a quick search for ‘local citation listings” and you will find many directories to add your business to, which will provide your business with more credibility and trust with consumers and search engines alike. Read more