Local Marketing At It’s Finest

When you hear “local marketing,” you may just allow the information to be categorized with the other types of marketing you hear about since it seems like there are so many. That was the case of a few of our staff members in the beginning stages at least. 😀

Unlike social media marketing, internet marketing, affiliate marketing, direct marketing, etc, local marketing strictly pertains to marketing for local businesses in order to gain more customers and sales whether it’s online or offline. Most types of marketing are simple, but local marketing really takes the cake.

In this post, we wanted to talk a little more in-depth about local marketing and what it involves for local businesses. Reason being, local isn’t going anywhere and is in fact becoming more in demand because of the growing number of people that are using the internet to look for a local business or service to purchase.

Those local businesses that can get in front of these ready-to-buy consumers and sustain that positioning, can double, triple, and even quadruple, the amount of customers and sales that come from online, and help gain a competitive edge that the competitors can’t match. Needless to say, local marketing can be a lot of fun if you know what you are doing.

 Basics to Cover With Local Marketing

 Citations: The citing of a businesses name, address, and phone number distributed to directories across the web is referred to as a citation.

 This counts like a point system and the more of these points a business has, the more for the search engines count and decide where to rank the business in the results amongst the rest.

 Backlinks: Aren’t always necessary in local marketing because of a lack of competition but when they are needed, links from citation directories and other local websites work wonders for rankings.

 Optimization: Most businesses have websites but that doesn’t automatically mean that people are going to be able to find it.

 If a business has a website that isn’t optimized, it will be much harder for the search engines like Google to know what the site is about, so it won’t be understood where the result should be delivered in the search results.

 Reviews: Have become a much bigger part of local marketing since 2014, seeing as many consumers are aware of fake reviews. Therefore, they start looking for more trust for a business and if yours can’t prove itself online, people will move on to your competitors.



Photo credit = localpinpointmarketing.com

The Bold Reality of Not Having Top Google Rankings

By now, the phrase “we can get you ranked at the top of Google” has become more than well know in the online business world. Local Business owners in particular are subjected to hideous, spammy emails and cold calls on a daily basis from people claiming this exact same thing.

Yawn. This has become old news by now. In reality, most of the people that hear this phrase don’t even have the slightest clue what it means rather, what it really means for them.

I mean sure, it looks great and feels all warm and fuzzy to see your business listed at the very top of a Google results page when someone searches for it in your local area. But what does that really do for a business besides make their brand look pretty?

Two things:

1.) Brand exposure, which equals authority to potential customers


2.) A hefty return on investment. By being listed in the top results of Google’s map and organic listings, a business can get increased exposure which obviously means more phone calls and email inquires, and therefore, more sales and possible repeat customers.

How much of a difference can you see that making for your business?  (more…)


Why Local Business Owners Should Use Social Media for Marketing

facebookBusiness owners are busy. Taking time out of the day to post on social media websites for business can seem like a waste, but in this article you will see why this just isn’t the case.

Social media websites like Facebook and Twitter are being used for more than just social interaction these days. People use the search engines in these platforms to find information, and that includes the details of local businesses. When people are in need of a local service, the chances of them using the internet to find one is just about one-hundred percent.

It’s true that Google is the largest search engine, and is the main method that people will use for their search. But if you want to collect potential customers from the different places they’re searching, you need to be able to be found and that means on social media.

In fact, some of the clients we have worked with have said they have started to receive inquiries via message about their services. Even if you don’t end up gaining people this this as a new customer, the engagement will still help you grow a trustworthy brand. Which is definitely something you want since online marketing is becoming more and more about trust.

In the end, even if you don’t have an social media listings for your business, most of your competitors do, which gives the them edge and worse, more customers and sales.

At the least, set up pages on Google, Twitter, Facebook and Linkedin, and fill out some of the profile spaces with informative information about your business that you think customers would want to know. Even if you just do this, it will be better for your social media marketing than doing nothing at all.


Case Study: 3 Things Learned About Marketing An Auto Repair Company Online

The guys here at on the site have been very busy testing out the auto repair niche for local marketing, and have gathered some interesting information that we thought would be awesome to share with you all.

This information can apply to any type of local business, but in this post we would like to illustrate it better using a case study. If you haven’t already learned the basics of local marketing, we would recommend reading our post where we dive into this deeper with a buddy in the tree care business.

1.) Local Listings are where it’s at

Local listings are what we call the results that show up in a ‘3-pack’ when someone searches for a business in a local area. You will sometimes hear people refer to this as a ‘map pack’ or map listing just as well.

For example, if someone is searching for a roofing company in a local area such as Nashville, they would see a ‘3-pack’ pop up at the top of the page, just as you see in the photo above.

This is some of the best exposure you can get for your company and apparently, it’s where most conversions take place therefore, having your business listed in Google maps can be an absolute game changer.

2.) Having a website can bring a good ROI

A website is like a billboard that allows your business to advertise to customers 24 hours a day, 7 days a week, 365 days a year, that is, if it’s in a position to be found by consumers. This is done by SEO, the optimizing of the website so that it shows up in the front of the search engines like Google so that people can find you to inquire about your services. (more…)


These 3 Factors Help Local Business Websites Rank at the Top of Google

googleRanking at the top of Google is all the rage. Not really, it’s just now become more of a necessity. Let me tell you more about what I mean.

The bottom line is that having your website rank at the top of Google is one of the best ways to bring in buyers. Even better, buyers that are looking for the services you offer and are actually ready to buy. If you have a website that can’t be found online, you miss out on potential business.

That being said, here are three of the most important factors your website needs to have to rank high in the search engines for more people to see.

1.) Optimized Content

The content on your website should be optimized for search engines and visitors alike. This means that you want to talk about what you do, the areas you service, and anything else that can tell people about your business, and do so using a mix of keywords and your own lingo.

The better your content, the more clear it is to the search engines what your website is about, which means that you can rank for more keywords and attract more customers.

2.) Citations

The days of the phonebook are long gone, but similar information can easily be found with the click of a button. This is why local businesses need to have what are called citations, which are the listing of it’s name, address and phone number on third-party websites like Yelp and YellowPages. Think of each of these sites as it’s own little phone book. (more…)


Why Nashville Towing Services Should Have an Online Presence

applications concept

With all of the growth in Nashville, TN and the surrounding areas, business owners should be taking advantage of the opportunity to bring in more business. With a competitive online edge, staying at least one step ahead of the competition could be just the solution to this with.

No matter what type of business it may be, from Nashville towing services to tree care, to carpet cleaning, to limousine services, maid services, etc, each can benefit from the amount of search that people do online for local businesses each month – basically, this applies to any type of Nashville business that you can think of. What it really means though, is that you can either grab your place in the spotlight and attract more customers and sales into your business, or allow the competition to do so, which is literally the same as handing them over money each month.

Over 50 percent of consumers perform a search engine inquiry on major search engines like Google, Yahoo, and Bing, which means if your business isn’t optimized to show up, some of your competitors more than likely will. Simultaneously, many consumers search trust sites such as Angie’s List, Facebook, and Yelp for reviews from prior consumers. Either way, your business can build more trust with customers and persuade them that your business’ product or service is the most suitable for them. (more…)


What is Local SEO, and How Does it Apply to My Business?

Many people have heard of SEO, but not many people know that there can be different types. SEO in itself describes optimizing a website for the search engines but when it comes to businesses it different areas of the world, that’s when we utilize local marketing.

Local SEO involves helping small to medium sized local businesses grow a presence online, making it easier for customers to find them. With the amount of business competition that can be in some areas, local SEO can be a great way to rise above by ranking higher in the search engines and being cited in more places around the web. These won’t only bring a business more customers and sales, but a great return on investment.

Citations are one of the most important parts of a successful Local SEO campaign, and pertain to citing your businesses’ name, address, and phone number (this can be referred to as NAP) consistently throughout web directories on the web.

Popular examples of these citation directories include Yelp, Angie’s List, and Yellowpages, and there are hundreds to list a business on. Not only do you want to have the more popular and authoritative citation sites, you want to have your business listed on ones that are specific to the industry and location you are in. (more…)


Tips From a Tree Service & Marketing Master


This blog usually discusses construction marketing, but today we are going to do things a little differently by bringing in another marketing master to collaborate with. Yep, my good friend owns a tree service in Nashville, TN, which has a competitive market due to it’s large (and growing) population. Because of this, my friend learned all about local marketing and agreed to share some of the things that have brought him the most success, rather more customers and sales.

So in this piece of content today, I wanted to share some of the tips that my good ole tree expert friend shared with me.

Tip #1: Local Listings

If you haven’t heard, local listings account for about 80% of search, meaning if you don’t have a listing then you more than likely aren’t receiving the exposure you otherwise could.

The local listings appear under the ad section and above the organic search results, and conveniently display a business’ name, address, phone number, reviews from previous customers, and where they are located in comparison to the searcher’s location.

You have to remember that people move quickly these days and are impatient enough to leave a website or avoid it altogether if it doesn’t provide them with what they are looking for while evoking trust.

To start your local listings you need to create a business listing in Google, followed by adding the exact same information on other similar directories like Yelp, Foursquare, WhitePages, Manta, YellowPages, HotFrog, and many many more. Just do a quick search for ‘local citation listings” and you will find many directories to add your business to, which will provide your business with more credibility and trust with consumers and search engines alike.

Tip # 2: Website Optimization

It’s great to show up in the local listings but if you have a website that doesn’t covert well then you still have a problem in the conversion department.

A good tip my tree service pal told me about was to make sure your phone number is at the top of the website so that customers can quickly locate it. Over 75 percent of local searches are done from a mobile device, so your business’ information needs to be conveniently displayed at the top where people can easily find it.

On top of that, a website needs to be optimized around search terms that are relevant to the location and niche. For example, my friend told me how he added keywords that his customers were using to find his services such as tree service in Nashville, Nashville tree service, tree trimming in Nashville, tree removal Nashville, etc. These keywords contain the exact information that people are searching for which lets the search engines more easily know what the website is about and in turn, know where to place it in the search results.

Tip # 3: Social Media

Mostly everyone seems to have at least one social media account in this day and age, so it’s important to have a presence for a local business.

Many consumers now search for local services and products through online avenues like Facebook, Twitter, and LinkedIn, so it’s becoming increasingly important for businesses to not only have a presence on social media sites such as these, but to engage with customers as well.

This can be done by providing a lot of value through creating knowledgeable posts that teach customers something. This can enhance credibility and authority in the niche. Also, the more places a business shows up across the internet, the more trust it builds with consumers.

The End

After learning all of these cool tips from my buddy, I have been noticing these trends all throughout the internet. And after applying some of them to my own business, I have already seen great results and it hasn’t even bee two months.

It’s really cool to have friends in other niches that can help you out, especially when it comes to keeping up with trends in society that change the way people do business. Who would have though that they owner of a tree service would be as knowledgeable about these things as my friend is. Man, what a great guy to know. Thanks Tom, this blog post is dedicated to you, buddy.

Be sure to stop by my buddies website if you want to see this stuff in action.



3 Big Local Marketing Tips for Local Business Owners

As a business owner, you are more than likely aware that you should be marketing your business in some way, shape, or form. Whether it’s online or offline, your business should have a presence that makes it easier for your customers to find and easy return to again.

But does marketing a business online or offline really matter?

In this day and age, relying on offline marketing strategies alone is almost like relying on only the phone book to find a local business product or service. How many people do you know that use that just the phone book for this anymore?

Because of this, online marketing can be much more lucrative and even bring a better return on your time and monetary investment. Using online marketing strategies can seem difficult at first and even like a different language, however basic social media activities can serve marketing purposes. But what other ways are there to utilize local marketing for a business online?

Social Media

Yeah, we just mentioned this but it’s important to go into a little more detail about it. Having active pages on these social media sites like Facebook, Twitter, Pinterest, and even LinkedIn can be great for promotion, as many people are turning to these sites to each for local services, and even get referrals from friends and family members.

In the cases of some of the businesses we have previously worked with, some customers will even full on request services straight from theses social media pages, so there’s no risk in having them – only reward. (more…)


Why Should My Business Have a Website?

The days of searching the phonebook for local business products or services are over. Consumers are instead utilizing the advancements of the fast growing internet when performing a search, and have access to more information about a business than they ever would offline. This is where having a website comes in.

Now, there are certainly other ways to promote a business online that don’t require you to own a website but that’s just the thing – you won’t own them either. Choosing to post ads instead or only use social media is fine but you don’t own these platforms, so your content can be taken down at any time. A website however, you do own, and have control of to post whatever you would like. But there are many other benefits to having a website as well.

photo credit = wikimedia.com

Your Competitors More Than Likely Already Have One

If your competitors have a website and you don’t, they receive all the opportunity to bring in those customers. Over 75 percent of consumers searching for a local product or service turn to the internet these days instead of the phonebook, so if your business isn’t listed anywhere for them to find, they will find your competitors instead. Just imagine how much business you could be losing to your competitors each month. (more…)