Tips From a Tree Service & Marketing Master  0

This blog usually discusses construction marketing, but today we are going to do things a little differently by bringing in another marketing master to collaborate with. Yep, my good friend owns a tree service in Nashville, TN, which has a competitive market due to it’s large (and growing) population. Because of this, my friend learned all about local marketing and agreed to share some of the things that have brought him the most success, rather more customers and sales.


So in this piece of content today, I wanted to share some of the tips that my good ole tree expert friend shared with me.


Tip #1: Local Listings


If you haven’t heard, local listings account for about 80% of search, meaning if you don’t have a listing then you more than likely aren’t receiving the exposure you otherwise could.


The local listings appear under the ad section and above the organic search results, and conveniently display a business’ name, address, phone number, reviews from previous customers, and where they are located in comparison to the searcher’s location.


You have to remember that people move quickly these days and are impatient enough to leave a website or avoid it altogether if it doesn’t provide them with what they are looking for while evoking trust.


To start your local listings you need to create a business listing in Google, followed by adding the exact same information on other similar directories like Yelp, Foursquare, WhitePages, Manta, YellowPages, HotFrog, and many many more. Just do a quick search for ‘local citation listings” and you will find many directories to add your business to, which will provide your business with more credibility and trust with consumers and search engines alike. Read more

Do All Business Professions Need a Website to Succeed Online?  0

There may be many kinds of local businesses but that doesn’t mean that they should all market the same.


We often get asked by construction professionals if they absolutely need a website to dominate their market or really to just have a solid presence. This may seem like a simple question to answer but it actually varies by the industry and location of service.


Because we get these types of questions on a regular basis we thought it would be a good idea to create a post the outlines what types of businesses can do without a website and those that need to have one to dominate their competitors.


For service professionals such as dentists, surgeons, doctors, and chiropractors, a website is a must to compete with the other dentists in the area. There can be a lot of dentists or doctors to choose from in an area, so having a website can create an authoritative position to customers that see the site at the top of the search engines.


Other services we have found to need a website to compete with their fellow servicemen were:


  • Tree service providers
  • Limo services
  • Cleaning Services – residential and commercial
  • Carpet cleaners
  • Party rentals and service providers such as photo booth rentals, bounce house rentals, wedding photographers, wedding DJs, and caterers
  • Appliance repairmen
  • Roofers and contractors
  • Landscapers
  • Taxi services
  • Bail bondsmen


and the list goes on and on and on. We’ve got enough data to last for ten years.


These are typically competitive professions no matter what area you live in so the need for a website increases when there are more people competing for the customer.

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3 Big Local Marketing Tips for Local Business Owners  0

As a business owner, you are more than likely aware that you should be marketing your business in some way, shape, or form. Whether it’s online or offline, your business should have a presence that makes it easier for your customers to find and easy return to again.


But does marketing a business online or offline really matter?


In this day and age, relying on offline marketing strategies alone is almost like relying on only the phone book to find a local business product or service. How many people do you know that use that just the phone book for this anymore?


Because of this, online marketing can be much more lucrative and even bring a better return on your time and monetary investment. Using online marketing strategies can seem difficult at first and even like a different language, however basic social media activities can serve marketing purposes. But what other ways are there to utilize local marketing for a business online?


Social Media

Yeah, we just mentioned this but it’s important to go into a little more detail about it. Having active pages on these social media sites like Facebook, Twitter, Pinterest, and even LinkedIn can be great for promotion, as many people are turning to these sites to each for local services, and even get referrals from friends and family members. Read more

Why Should My Business Have a Website?  0

The days of searching the phonebook for local business products or services are over. Consumers are instead utilizing the advancements of the fast growing internet when performing a search, and have access to more information about a business than they ever would offline. This is where having a website comes in.


Now, there are certainly other ways to promote a business online that don’t require you to own a website but that’s just the thing – you won’t own them either. Choosing to post ads instead or only use social media is fine but you don’t own these platforms, so your content can be taken down at any time. A website however, you do own, and have control of to post whatever you would like. But there are many other benefits to having a website as well.



Your Competitors More Than Likely Already Have One


If your competitors have a website and you don’t, they receive all the opportunity to bring in those customers. Over 75 percent of consumers searching for a local product or service turn to the internet these days instead of the phonebook, so if your business isn’t listed anywhere for them to find, they will find your competitors instead. Just imagine how much business you could be losing to your competitors each month.

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