The guys here at CC Show have been very busy testing out the auto repair niche for local marketing, and have gathered some interesting information that we thought would be awesome to share with you all.
This information can apply to any type of local business, but in this post we would like to illustrate it better using a case study. If you haven’t already learned the basics of local marketing, we would recommend reading our post where we dive into this deeper with a buddy in the tree care business.
1.) Local Listings are where it’s at
Local listings are what we call the results that show up in a ‘3-pack’ when someone searches for a business in a local area.
For example, if someone is searching for a roofing company in a local area such as Nashville, they would see a ‘3-pack’ pop up at the top of the page, just as you see in the photo above.
This is some of the best exposure you can get for your company and apparently, it’s where most conversions take place therefore, having your business listed can be an absolute game changer.
2.) Having a website can bring a good ROI
A website is like a billboard that allows your business to advertise to customers 24 hours a day, 7 days a week, 365 days a year, that is, if it’s in a position to be found by consumers. This is done by SEO, the optimizing of the website so that it shows up in the front of the search engines like Google so that people can find you to inquire about your services.
Having a website also makes your company more professional and is a great means of capturing leads. Some people don’t want to have to make the phone call to a business and would instead rather fill out a form on the website. This just provides more convenience for consumers, which makes them more likely to do business with you.
3.) Consistency is key
Anything good in life is worth working for and that’s no different when it comes to marketing your business.
Being consistent in building your local listings and adding more content to your website, along with practicing SEO, is a formula for success that can only be found when followed to a tee.
I hope that this information has been helpful to you and can be put to good use to bring you in more business through online marketing.
I have already started on my campaign and can’t wait to start seeing some results. I should also mention that these methods can take anywhere from 3 to 6 months to see results, so patience is also a key component here.