Ranking at the top of Google is all the rage. Not really, it’s just now become more of a necessity. Let me tell you more about what I mean.
The bottom line is that having your website rank at the top of Google is one of the best ways to bring in buyers. Even better, buyers that are looking for the services you offer and are actually ready to buy. If you have a website that can’t be found online, you miss out on potential business.
That being said, here are three of the most important factors your website needs to have to rank high in the search engines for more people to see.
1.) Optimized Content
The content on your website should be optimized for search engines and visitors alike. This means that you want to talk about what you do, the areas you service, and anything else that can tell people about your business, and do so using a mix of keywords and your own lingo.
The better your content, the more clear it is to the search engines what your website is about, which means that you can rank for more keywords and attract more customers.
The days of the phonebook are long gone, but similar information can easily be found with the click of a button. This is why local businesses need to have what are called citations, which are the listing of it’s name, address and phone number on third-party websites like Yelp and YellowPages. Think of each of these sites as it’s own little phone book.
The more of these websites a business is consistently listed on, the more mentions it will have in the eyes of search engines like Google. These mentions show that other websites are recommending your business which in turn will boost it towards the top.
Similar to citations, backlinks count as ‘votes’, or mentions of your business and website, which signals to Google that you must be good at what you do.
The better the quality of the websites these mentions are coming from, the more reputable the vote. The more reputable the vote, the more it works for you when it comes to having a higher positioning at the top of Google.
Even if you have just a smidgen of these factors, you will do better than some of your competitors.
Just remember, if you want to achieve top rankings and keep them, you have to stay on top of your internet game. This means giving your website a little attention on a frequent basis, and providing the most optimal experience for visitors and the search engines alike.