This blog usually discusses construction marketing, but today we are going to do things a little differently by bringing in another marketing master to collaborate with. Yep, my good friend owns a tree service in Nashville, TN, which has a competitive market due to it’s large (and growing) population. Because of this, my friend learned all about local marketing and agreed to share some of the things that have brought him the most success, rather more customers and sales.
So in this piece of content today, I wanted to share some of the tips that my good ole tree expert friend shared with me.
Tip #1: Local Listings
If you haven’t heard, local listings account for about 80% of search, meaning if you don’t have a listing then you more than likely aren’t receiving the exposure you otherwise could.
The local listings appear under the ad section and above the organic search results, and conveniently display a business’ name, address, phone number, reviews from previous customers, and where they are located in comparison to the searcher’s location.
You have to remember that people move quickly these days and are impatient enough to leave a website or avoid it altogether if it doesn’t provide them with what they are looking for while evoking trust.
To start your local listings you need to create a business listing in Google, followed by adding the exact same information on other similar directories like Yelp, Foursquare, WhitePages, Manta, YellowPages, HotFrog, and many many more. Just do a quick search for ‘local citation listings” and you will find many directories to add your business to, which will provide your business with more credibility and trust with consumers and search engines alike.
Tip # 2: Website Optimization
It’s great to show up in the local listings but if you have a website that doesn’t covert well then you still have a problem in the conversion department.
A good tip my tree service pal told me about was to make sure your phone number is at the top of the website so that customers can quickly locate it. Over 75 percent of local searches are done from a mobile device, so your business’ information needs to be conveniently displayed at the top where people can easily find it.
On top of that, a website needs to be optimized around search terms that are relevant to the location and niche. For example, my friend told me how he added keywords that his customers were using to find his services such as tree service in Nashville, Nashville tree service, tree trimming in Nashville, tree removal Nashville, etc. These keywords contain the exact information that people are searching for which lets the search engines more easily know what the website is about and in turn, know where to place it in the search results.
Tip # 3: Social Media
Mostly everyone seems to have at least one social media account in this day and age, so it’s important to have a presence for a local business.
Many consumers now search for local services and products through online avenues like Facebook, Twitter, and LinkedIn, so it’s becoming increasingly important for businesses to not only have a presence on social media sites such as these, but to engage with customers as well.
This can be done by providing a lot of value through creating knowledgeable posts that teach customers something. This can enhance credibility and authority in the niche. Also, the more places a business shows up across the internet, the more trust it builds with consumers.
After learning all of these cool tips from my buddy, I have been noticing these trends all throughout the internet. And after applying some of them to my own business, I have already seen great results and it hasn’t even bee two months.
It’s really cool to have friends in other niches that can help you out, especially when it comes to keeping up with trends in society that change the way people do business. Who would have though that they owner of a tree service would be as knowledgeable about these things as my friend is. Man, what a great guy to know. Thanks Tom, this blog post is dedicated to you, buddy.
Be sure to stop by my buddies website if you want to see this stuff in action.