Many people have heard of SEO, but not many people know that there can be different types. SEO in itself describes optimizing a website for the search engines but when it comes to businesses it different areas of the world, that’s when we utilize local marketing.
Local SEO involves helping small to medium sized local businesses grow a presence online, making it easier for customers to find them. With the amount of business competition that can be in some areas, local SEO can be a great way to rise above by ranking higher in the search engines and being cited in more places around the web. These won’t only bring a business more customers and sales, but a great return on investment.
Citations are one of the most important parts of a successful Local SEO campaign, and pertain to citing your businesses’ name, address, and phone number (this can be referred to as NAP) consistently throughout web directories on the web.
Popular examples of these citation directories include Yelp, Angie’s List, and Yellowpages, and there are hundreds to list a business on. Not only do you want to have the more popular and authoritative citation sites, you want to have your business listed on ones that are specific to the industry and location you are in .
Moz has a great directory that contains a list of citation sources by location and industry, which is a top-notch resource to have your hands on.
On top of citations, a solid local SEO campaign will contain the following:
- Authoritative, rather lengthy content that is naturally sprinkled with related keywords that describe your business name, location, and services
- Backlinks from authoritative websites in your area such as one from the Chamber of Commerce, and from other websites in your niche.
- Optimized On-page Content that contains interlinking with natural anchor text that links to other relevant pages on the website.
There are many more details to be included here, but this post was specifically meant to only outline what Local SEO is and some of it’s contents. We will be coming out with a more detailed guide soon however, in the meantime we recommend that you check out our 3 biggest Local SEO Tips.