When you hear “local marketing,” you may just allow the information to be categorized with the other types of marketing you hear about since it seems like there are so many. That was the case of a few of our staff members in the beginning stages at least. 😀
Unlike social media marketing, internet marketing, affiliate marketing, direct marketing, etc, local marketing strictly pertains to marketing for local businesses in order to gain more customers and sales whether it’s online or offline. Most types of marketing are simple, but local marketing really takes the cake.
In this post, we wanted to talk a little more in-depth about local marketing and what it involves for local businesses. Reason being, local isn’t going anywhere and is in fact becoming more in demand because of the growing number of people that are using the internet to look for a local business or service to purchase.
Those local businesses that can get in front of these ready-to-buy consumers and sustain that positioning, can double, triple, and even quadruple, the amount of customers and sales that come from online, and help gain a competitive edge that the competitors can’t match. Needless to say, local marketing can be a lot of fun if you know what you are doing.
Basics to Cover With Local Marketing
Citations: The citing of a businesses name, address, and phone number distributed to directories across the web is referred to as a citation.
This counts like a point system and the more of these points a business has, the more for the search engines count and decide where to rank the business in the results amongst the rest.
Backlinks: Aren’t always necessary in local marketing because of a lack of competition but when they are needed, links from citation directories and other local websites work wonders for rankings.
Optimization: Most businesses have websites but that doesn’t automatically mean that people are going to be able to find it.
If a business has a website that isn’t optimized, it will be much harder for the search engines like Google to know what the site is about, so it won’t be understood where the result should be delivered in the search results.
Reviews: Have become a much bigger part of local marketing since 2014, seeing as many consumers are aware of fake reviews. Therefore, they start looking for more trust for a business and if yours can’t prove itself online, people will move on to your competitors.
Photo credit = localpinpointmarketing.com