With all of the growth in Nashville, TN and the surrounding areas, business owners should be taking advantage of the opportunity to bring in more business. With a competitive online edge, staying at least one step ahead of the competition could be just the solution to this with.
No matter what type of business it may be, from Nashville towing services to tree care, to carpet cleaning, to limousine services, maid services, etc, each can benefit from the amount of search that people do online for local businesses each month – basically, this applies to any type of Nashville business that you can think of. What it really means though, is that you can either grab your place in the spotlight and attract more customers and sales into your business, or allow the competition to do so, which is literally the same as handing them over money each month.
Over 50 percent of consumers perform a search engine inquiry on major search engines like Google, Yahoo, and Bing, which means if your business isn’t optimized to show up, some of your competitors more than likely will. Simultaneously, many consumers search trust sites such as Angie’s List, Facebook, and Yelp for reviews from prior consumers. Either way, your business can build more trust with customers and persuade them that your business’ product or service is the most suitable for them.
Just take a towing service, for example, like we mentioned a little earlier on. Nashville is a huge area and it’s very common (and likely) that people will search for a towing company online each day. The towing service providers that show up at the top, and the one’s that are easiest to access information from, will take most of the customers from the search.
How much money do you think these towing services that aren’t at the top are losing by not having those positions at the top of Google, Bing and Yahoo? The numbers are probably crazy, right?!
Hopefully that will really help you see things from a different perspective like we have to help business owners do.
The bottom line: You have to be it to win it.
Even if you choose not to develop a presence/reputation/brand online, many of your competitors will (and already have,) and are using it to their advantage to bring in more customers and traffic to their website each month.
All it takes is a well converting website that is optimized to receive buyer traffic, combined citations that list a business on important directories like Google, Facebook, Yelp, and Angie’s List. Of course there are more details and complex work to be done, but this is only meant to be a general overview of what it takes to create a presence online, and why it’s so important for a business to have one.