Case Study: 3 Things Learned About Marketing An Auto Repair Company Online

The guys here at CC Show have been very busy testing out the auto repair niche for local marketing, and have gathered some interesting information that we thought would be awesome to share with you all.


This information can apply to any type of local business, but in this post we would like to illustrate it better using a case study. If you haven’t already learned the basics of local marketing, we would recommend reading our post where we dive into this deeper with a buddy in the tree care business.


1.) Local Listings are where it’s at 


Local listings are what we call the results that show up in a ‘3-pack’ when someone searches for a business in a local area.

For example, if someone is searching for a roofing company in a local area such as Nashville, they would see a ‘3-pack’ pop up at the top of the page, just as you see in the photo above.


This is some of the best exposure you can get for your company and apparently, it’s where most conversions take place therefore, having your business listed can be an absolute game changer.


2.) Having a website can bring a good ROI 


A website is like a billboard that allows your business to advertise to customers 24 hours a day, 7 days a week, 365 days a year, that is, if it’s in a position to be found by consumers. This is done by SEO, the optimizing of the website so that it shows up in the front of the search engines like Google so that people can find you to inquire about your services.


Having a website also makes your company more professional and is a great means of capturing leads. Some people don’t want to have to make the phone call to a business and would instead rather fill out a form on the website. This just provides more convenience for consumers, which makes them more likely to do business with you.


3.) Consistency is key


Anything good in life is worth working for and that’s no different when it comes to marketing your business.


Being consistent in building your local listings and adding more content to your website, along with practicing SEO, is a formula for success that can only be found when followed to a tee.


I hope that this information has been helpful to you and can be put to good use to bring you in more business through online marketing.


I have already started on my campaign and can’t wait to start seeing some results. I should also mention that these methods can take anywhere from 3 to 6 months to see results, so patience is also a key component here.

These 3 Factors Help Local Business Websites Rank at the Top of Google

Ranking at the top of Google is all the rage. Not really, it’s just now become more of a necessity. Let me tell you more about what I mean.


The bottom line is that having your website rank at the top of Google is one of the best ways to bring in buyers. Even better, buyers that are looking for the services you offer and are actually ready to buy. If you have a website that can’t be found online, you miss out on potential business.


That being said, here are three of the most important factors your website needs to have to rank high in the search engines for more people to see.


1.) Optimized Content


The content on your website should be optimized for search engines and visitors alike. This means that you want to talk about what you do, the areas you service, and anything else that can tell people about your business, and do so using a mix of keywords and your own lingo.


The better your content, the more clear it is to the search engines what your website is about, which means that you can rank for more keywords and attract more customers.


2.) Citations


The days of the phonebook are long gone, but similar information can easily be found with the click of a button. This is why local businesses need to have what are called citations, which are the listing of it’s name, address and phone number on third-party websites like Yelp and YellowPages. Think of each of these sites as it’s own little phone book.


The more of these websites a business is consistently listed on, the more mentions it will have in the eyes of search engines like Google. These mentions show that other websites are recommending your business which in turn will boost it towards the top.


3.) Backlinks


Similar to citations, backlinks count as ‘votes’, or mentions of your business and website, which signals to Google that you must be good at what you do.


The better the quality of the websites these mentions are coming from, the more reputable the vote. The more reputable the vote, the more it works for you when it comes to having a higher positioning at the top of Google.



Even if you have just a smidgen of these factors, you will do better than some of your competitors.


Just remember, if you want to achieve top rankings and keep them, you have to stay on top of your internet game. This means giving your website a little attention on a frequent basis, and providing the most optimal experience for visitors and the search engines alike.

Why Nashville Towing Services Should Have an Online Presence  0



With all of the growth in Nashville, TN and the surrounding areas, business owners should be taking advantage of the opportunity to bring in more business. With a competitive online edge, staying at least one step ahead of the competition could be just the solution to this with.


No matter what type of business it may be, from Nashville towing services to tree care, to carpet cleaning, to limousine services, maid services, etc, each can benefit from the amount of search that people do online for local businesses each month – basically, this applies to any type of Nashville business that you can think of. What it really means though, is that you can either grab your place in the spotlight and attract more customers and sales into your business, or allow the competition to do so, which is literally the same as handing them over money each month.


Over 50 percent of consumers perform a search engine inquiry on major search engines like Google, Yahoo, and Bing, which means if your business isn’t optimized to show up, some of your competitors more than likely will. Simultaneously, many consumers search trust sites such as Angie’s List, Facebook, and Yelp for reviews from prior consumers. Either way, your business can build more trust with customers and persuade them that your business’ product or service is the most suitable for them.


Just take a towing service, for example, like we mentioned a little earlier on. Nashville is a huge area and it’s very common (and likely) that people will search for a towing company online each day. The towing service providers that show up at the top, and the one’s that are easiest to access information from, will take most of the customers from the search.


How much money do you think these towing services that aren’t at the top are losing by not having those positions at the top of Google, Bing and Yahoo? The numbers are probably crazy, right?!


Hopefully that will really help you see things from a different perspective like we have to help business owners do.


The bottom line: You have to be it to win it.


Even if you choose not to develop a presence/reputation/brand online, many of your competitors will (and already have,) and are using it to their advantage to bring in more customers and traffic to their website each month.


All it takes is a well converting website that is optimized to receive buyer traffic, combined citations that list a business on important directories like Google, Facebook, Yelp, and Angie’s List. Of course there are more details and complex work to be done, but this is only meant to be a general overview of what it takes to create a presence online, and why it’s so important for a business to have one.



What is Local SEO, and How Does it Apply to My Business?  0

Many people have heard of SEO, but not many people know that there can be different types. SEO in itself describes optimizing a website for the search engines but when it comes to businesses it different areas of the world, that’s when we utilize local marketing.


Local SEO involves helping small to medium sized local businesses grow a presence online, making it easier for customers to find them. With the amount of business competition that can be in some areas, local SEO can be a great way to rise above by ranking higher in the search engines and being cited in more places around the web. These won’t only bring a business more customers and sales, but a great return on investment.



Citations are one of the most important parts of a successful Local SEO campaign, and pertain to citing your businesses’ name, address, and phone number (this can be referred to as NAP) consistently throughout web directories on the web.


Popular examples of these citation directories include Yelp, Angie’s List, and Yellowpages, and there are hundreds to list a business on. Not only do you want to have the more popular and authoritative citation sites, you want to have your business listed on ones that are specific to the industry and location you are in .


Moz has a great directory that contains a list of citation sources by location and industry, which is a top-notch resource to have your hands on.


On top of citations, a solid local SEO campaign will contain the following:

  • Authoritative, rather lengthy content that is naturally sprinkled with related keywords that describe your business name, location, and services
  • Backlinks from authoritative websites in your area such as one from the Chamber of Commerce, and from other websites in your niche.
  • Optimized On-page Content that contains interlinking with natural anchor text that links to other relevant pages on the website.


There are many more details to be included here, but this post was specifically meant to only outline what Local SEO is and some of it’s contents. We will be coming out with a more detailed guide soon however, in the meantime we recommend that you check out our 3 biggest Local SEO Tips.

Tips From a Tree Service & Marketing Master  0

This blog usually discusses construction marketing, but today we are going to do things a little differently by bringing in another marketing master to collaborate with. Yep, my good friend owns a tree service in Nashville, TN, which has a competitive market due to it’s large (and growing) population. Because of this, my friend learned all about local marketing and agreed to share some of the things that have brought him the most success, rather more customers and sales.


So in this piece of content today, I wanted to share some of the tips that my good ole tree expert friend shared with me.


Tip #1: Local Listings


If you haven’t heard, local listings account for about 80% of search, meaning if you don’t have a listing then you more than likely aren’t receiving the exposure you otherwise could.


The local listings appear under the ad section and above the organic search results, and conveniently display a business’ name, address, phone number, reviews from previous customers, and where they are located in comparison to the searcher’s location.


You have to remember that people move quickly these days and are impatient enough to leave a website or avoid it altogether if it doesn’t provide them with what they are looking for while evoking trust.


To start your local listings you need to create a business listing in Google, followed by adding the exact same information on other similar directories like Yelp, Foursquare, WhitePages, Manta, YellowPages, HotFrog, and many many more. Just do a quick search for ‘local citation listings” and you will find many directories to add your business to, which will provide your business with more credibility and trust with consumers and search engines alike. Read more

Do All Business Professions Need a Website to Succeed Online?  0

There may be many kinds of local businesses but that doesn’t mean that they should all market the same.


We often get asked by construction professionals if they absolutely need a website to dominate their market or really to just have a solid presence. This may seem like a simple question to answer but it actually varies by the industry and location of service.


Because we get these types of questions on a regular basis we thought it would be a good idea to create a post the outlines what types of businesses can do without a website and those that need to have one to dominate their competitors.


For service professionals such as dentists, surgeons, doctors, and chiropractors, a website is a must to compete with the other dentists in the area. There can be a lot of dentists or doctors to choose from in an area, so having a website can create an authoritative position to customers that see the site at the top of the search engines.


Other services we have found to need a website to compete with their fellow servicemen were:


  • Tree service providers
  • Limo services
  • Cleaning Services – residential and commercial
  • Carpet cleaners
  • Party rentals and service providers such as photo booth rentals, bounce house rentals, wedding photographers, wedding DJs, and caterers
  • Appliance repairmen
  • Roofers and contractors
  • Landscapers
  • Taxi services
  • Bail bondsmen
  • Tow truck drivers


and the list goes on and on and on. We’ve got enough data to last for ten years.


These are typically competitive professions no matter what area you live in so the need for a website increases when there are more people competing for the customer.

Read more

3 Big Local Marketing Tips for Local Business Owners  0

As a business owner, you are more than likely aware that you should be marketing your business in some way, shape, or form. Whether it’s online or offline, your business should have a presence that makes it easier for your customers to find and easy return to again.


But does marketing a business online or offline really matter?


In this day and age, relying on offline marketing strategies alone is almost like relying on only the phone book to find a local business product or service. How many people do you know that use that just the phone book for this anymore?


Because of this, online marketing can be much more lucrative and even bring a better return on your time and monetary investment. Using online marketing strategies can seem difficult at first and even like a different language, however basic social media activities can serve marketing purposes. But what other ways are there to utilize local marketing for a business online?


Social Media

Yeah, we just mentioned this but it’s important to go into a little more detail about it. Having active pages on these social media sites like Facebook, Twitter, Pinterest, and even LinkedIn can be great for promotion, as many people are turning to these sites to each for local services, and even get referrals from friends and family members. Read more

Why Should My Business Have a Website?  0

The days of searching the phonebook for local business products or services are over. Consumers are instead utilizing the advancements of the fast growing internet when performing a search, and have access to more information about a business than they ever would offline. This is where having a website comes in.


Now, there are certainly other ways to promote a business online that don’t require you to own a website but that’s just the thing – you won’t own them either. Choosing to post ads instead or only use social media is fine but you don’t own these platforms, so your content can be taken down at any time. A website however, you do own, and have control of to post whatever you would like. But there are many other benefits to having a website as well.



Your Competitors More Than Likely Already Have One


If your competitors have a website and you don’t, they receive all the opportunity to bring in those customers. Over 75 percent of consumers searching for a local product or service turn to the internet these days instead of the phonebook, so if your business isn’t listed anywhere for them to find, they will find your competitors instead. Just imagine how much business you could be losing to your competitors each month.

Read more